What is the difference between paid search (SEA) and organic search (SEO)?

SEA (Google Ads) guarantees you immediate visibility at the top of search results upon campaign launch, which is ideal for promotional offers or a quick launch. SEO is an organic acquisition strategy over the medium and long term. We often recommend combining these two levers to dominate search results and saturate the space against your competitors.

How do you measure the effectiveness of advertising campaigns?

We leave nothing to chance. Before launching any campaign, we implement a rigorous tagging plan to accurately track every conversion (contact forms, phone calls, online purchases). You benefit from transparent and regular reporting that lets you know exactly how much every Euro/Dollar invested brings in.

Paid Search . SEA

Agency Google Ads

Every dollar. Every clic. Measured.

Google Ads ROI

Active Account

+218%

Current ROAS

x5.2

Avg CPA

12.40€

Conversions

1,284

New Qualified Lead

2 minutes ago

Google Ads

Performance-based Paid Search Strategy

Paid search requires particular expertise and a meticulous strategy, because the cost of your campaigns will depend on the consistency of your business goals.

Our SEA Agency implements a performance-based Google Ads strategy depending on your commercial objective (clicks, prospects, or sales). We create ad groups on each campaign according to your product categories, and we select the most relevant keywords for each group. Subsequently, your ads will appear when a user searches for the keyword you bought:

✓
Structuring your campaigns
✓
Better quality score on each keyword
✓
Optimized CPC according to strategy
✓
Optimized ROI and perfect budget management

Daily monitoring of your ads allows you to optimize your campaign performance perfectly matching your needs.

🎯

Google Ads

Performances

💰

CPC Optimization

Maximized ROI

SEA Services

Google Ads Services by our SEA Agency in Tunis

SEA Strategy

Defining the bidding strategy on your keywords to generate targeted clicks and conversions.

Campaign Structuring

Configuring your campaign and architecting it under ad groups according to the categories of products you sell.

SEA Campaign Management

Monitoring your Ads campaigns to ensure an optimal return on investment.

Conversion Tracking

Configuring conversion tracking for your campaigns to perfectly measure the performance of your campaigns.

Bi-weekly SEA Reports

Analysis and tracking reports sent twice a week on the performance and progress of your campaigns.

Discuss with our experts and get valuable solutions.

Launch your performance-based paid search campaign

SEA Paid Search Pricing

Basic Pack

Google ADS Account Creation / Configuration
Study and selection of keywords
Landing page optimization
Creation of 2 text ads
Conversion tracking setup (2 events)
Delivery parameter recommendation (Budget, area, calendar, positioning)
Link with Google Analytics
Google Ads Report
Monthly payment

Gold Pack

Google ADS Account Creation / Configuration
Study and selection of keywords
Landing page optimization
Landing page creation
Creation of 5 text ads
Remarketing Ads (1 ad)
Conversion tracking setup (5 events)
Delivery parameter recommendation (Budget, area, calendar, positioning)
Link with Google Analytics
Google Ads Report
Monthly payment

Frequently Asked Questions

Managing profitable advertising campaigns requires deep technical and analytical expertise. Our team structures your accounts, optimizes your bidding strategies, and writes high-performing ads to maximize your return on investment (ROI). Our goal is to reduce your acquisition costs (CPA) while increasing the quality of your prospects, applying the best practices and market standards.

Paid search is the fastest and most precise lever to test and conquer new global markets. We design bespoke multilingual and multiregional campaigns, adapting your keywords, ads, and landing pages to the specific search behaviors of each geographical area you wish to target.

SEA (Google Ads) guarantees immediate visibility at the top of search results as soon as the campaign launches, which is ideal for promotional offers or a quick launch. SEO is a medium and long-term organic acquisition strategy. We often recommend combining these two levers to dominate the search results and saturate the space against your competitors.

We leave nothing to chance. Before launching any campaign, we implement a rigorous tagging plan to track every conversion accurately (contact forms, phone calls, online purchases). You benefit from transparent and regular reporting that lets you know exactly how much every Euro/Dollar invested brings you.

Contact Us

Would you like to discuss your project?

contact@mi-marketing.net

+216 24 582 583

Espace Tunis, Bloc H, office
H3-1 1073, Montplaisir Tunis