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What is Marketing Automation?
Marketing Automation consists of automating your marketing and sales actions to generate more conversions, close more sales, and improve your marketing performance. It is a set of targeted actions created within a workflow, such as marketing emails, reminder emails, follow-up sequences, and even SMS, which are triggered by predefined events planned in advance.

Why hire a marketing automation agency?
01To automate your sales tasks
One of the major advantages of Marketing Automation is automating your sales tasks within a CRM according to your sales pipeline — whether it’s for sending quotes, confirming dispatch, or sending reminders.You can also automatically notify your sales team with follow-up or prospecting tasks on the platform or by email. In addition, you can monitor the effectiveness of your team via a statistical dashboard in terms of responsiveness and task completion.

02To send the right message at the right time.
By considering that a user has visited your product or service page, filled out an information or quote request form, a marketing action will be automatically triggered after the form submission, which can be, for example, a welcome email or a newsletter about that product or service.
Two days after registration, a promotional email will be sent to this user in order to spark their interest in purchasing or ordering your services.
Each marketing action is sent at the right time by a trigger, which can be a form submission, a visit to a product page, an add-to-cart action, etc.

03For improving the effectiveness of your marketing campaigns
The goal of marketing automation is to send targeted campaigns on a case-by-case basis. All your actions will be personalized, including your prospects’ names, company names, and even their activities. As a result, your leads’ engagement rate will increase (opens, clicks, page revisits…), and consequently the conversion rate will also rise (orders and sales). In addition, we retarget your customers with remarketing automations to build loyalty and encourage them to order more.

DES SCÉNARIOS RELATIONNELS ADAPTÉS À CHAQUE CONTEXTE
Les Campagnes De Marketing Automation

Generating conversions
Convert all your prospects with automated promotional messages sent at the right time.

Lead nurturing
Build lasting relationships with your prospects and keep them informed of your updates.

Loyalty
Retain your prospects with targeted discount coupons based on whether they are prospects or customers.

Retargeting
Send targeted remarketing campaigns if a product page has been visited or an item has been added to the cart.

welcome
Send automatic welcome messages following a form submission or quote request — even at midnight.

Analysis & Results
Continuously track all your marketing automation performance by action.
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