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What is Marketing Automation?
Marketing Automation consists of automating your marketing and sales actions to generate more conversions, close more sales, and improve your marketing performance. It is a set of targeted actions created within a workflow, such as marketing emails, reminder emails, follow-up sequences, and even SMS, which are triggered by predefined events planned in advance.
Why hire a marketing automation agency?
01To automate your sales tasks
One of the major advantages of Marketing Automation is the automation of your sales tasks within a sales CRM, depending on your sales pipeline—whether it involves sending quotes, delivery confirmations, or reminders.
You can also automatically notify your sales team with follow-up or sales prospecting tasks on the platform or via email. In addition, you can monitor your team’s efficiency through a statistics dashboard, tracking responsiveness and task completion.
02To send the right message at the right time.
En se posant qu'un utilisateur à visiter votre page de produit ou service, à remplir un formulaire de demande d'information ou de devis, une action marketing va être lancée automatiquement après l'envoi de formulaire, qui peut être par exemple un email de bienvenu, une newsletter parlant sur ce produit ou service. Après deux jours de l'inscription, un email de promotion va être envoyé à cet utilisateur dans le but de susciter leur intérêt d'acheter ou de commander vos prestations. Chaque action marketing est envoyé au bon moment par un déclencheur qui peut être une inscription formulaire, une visite de page produit, un ajout de panier, etc.
03To improve the effectiveness of your marketing campaigns
The goal of marketing automation is to send targeted campaigns on a case-by-case basis. All your actions will be personalized, including your prospects’ names, company names, and even their activities. As a result, your leads’ engagement rate will increase (opens, clicks, page revisits…), and consequently the conversion rate will also rise (orders and sales). In addition, we retarget your customers with remarketing automations to build loyalty and encourage them to order more.
RELATIONAL SCENARIOS ADAPTED TO EVERY CONTEXT
Les Campagnes De Marketing Automation
Generating conversions
Convert all your prospects with automated promotional messages sent at the right time.
Lead nurturing
Build lasting relationships with your prospects and keep them informed of your updates.
Loyalty
Retain your prospects with targeted discount coupons based on whether they are prospects or customers.
Retargeting
Send targeted remarketing campaigns if a product page has been visited or an item has been added to the cart.
welcome
Send automatic welcome messages following a form submission or quote request — even at midnight.
Analysis & Results
Continuously track all your marketing automation performance by action.
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