Benefit from our analytics expertise and contact our agency.
Generate more conversions with a web analytics expert agency
Get a clear idea of what your visitors are actually doing on your site thanks to a precise analysis of your traffic, and communicate in an increasingly effective way.
The analysis of your data allows you to identify your most effective acquisition channels, your most profitable marketing campaigns, and to perfectly analyze your visitors’ funnel in order to boost lead generation.
Our web analytics agency advises and supports you in turning marketing analytics into a true decision-making tool.
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Our Services
With the analysis of your data and metrics, you can achieve your objectives, regardless of your industry. Our Web Analytics Agency offers tailor-made services that meet your needs!
Analytics Solution
The installation and setup of the Analytics solution with your website, including filter configuration and the test version.
Tag Management System
The installation and integration of Google Tag Manager with your website for tracking tag configuration.
Analytics & Reporting
The creation of bi-monthly marketing analytics reports to track the progress of your marketing campaigns.
Conversion tracking
Configuring the tracking of your conversions after defining your objectives, such as add to cart, purchase, form submission, etc.
AB Testing
The application of the A/B testing method in your Google Ads or email campaigns to compare different marketing messages.
Personalized audit
Tailor-made audit of your events by acquisition channel to improve visitor engagement with your web pages.
The main actions of our Web Analytics Agency
- In-depth analysis of your key performance indicators (KPIs)
- Complete configuration of your Analytics tools (e.g., Google Analytics).
- Creation of a Google Analytics 4 / GA4 property (Note that the older version will no longer be supported starting July 2023).
- Configuration of conversion tracking tags for your organic or paid campaigns using Google Tag Manager.
- Transforming your statistical data into actionable insights through a customized analysis.
- Monitoring, improvement recommendations, and ongoing support.
Frequently Asked Questions (FAQ)
Why entrust your Web Analytics to MI Marketing?
Having data is one thing; knowing how to interpret it to make profitable decisions is another. Our agency doesn't just install tracking codes: we transform your raw data into concrete action plans. We help you understand your visitors' behavior to optimize your customer journeys and maximize your return on investment.
What tools do you use to track our performance?
We deploy the most advanced market standards, such as Google Analytics 4 (GA4) and Google Tag Manager (GTM). To offer you total transparency, we also create custom dashboards (via Looker Studio) that centralize your Key Performance Indicators (KPIs) in real-time, allowing you to track your growth at a glance.
Does data analysis help improve conversion rates?
Absolutely. Web analytics allows you to identify exactly where and why your visitors leave your site before buying or contacting you. By analyzing your conversion funnels and implementing A/B testing, we detect friction points and make targeted improvements to turn more international visitors into loyal customers.
How do you guarantee data reliability against ad blockers?
With current cookie restrictions, a large portion of your data can be lost. To bypass this issue and guarantee accurate collection, we implement advanced technical solutions like Server-Side tracking and Consent Mode. This ensures comprehensive tracking of your advertising campaigns while complying with privacy standards.
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